Website loading painfully slowly? Fast web hosting for WordPress is promised by many, delivered by few. The last thing you need is a slow web site. If you’re a blogger, it means lost traffic and potential customers. If you’re an entrepreneur, it means lost revenue. Web hosting is crucial for small business owners and fast…
What is it about speed that yanks our chain so hard? We are certified speed freaks at Helter Skelter Digital and the words Divi and Speed are rarely found in the same sentence. In fact the phrase Divi Speed Enhancements was only ever heard in the company of the phrase “We wish”. So the announcement…
This Review covers the Kadence Theme and Kadence Blocks. We also discuss the impact of Kadence on web design in general and the growing influence of Gutenberg on the Web Design industry. Web Development Trends We’re seeing the beginnings of a trend towards faster websites. This is partly driven by the Google Core Web Vitals…
This Surfer SEO review covers all the main features and the integration with Jarvis, hitherto known as Conversion.ai Surfer SEO is the Content Intelligence tool that merges content strategy, creation, and optimisation – to help content teams grow brands, organic traffic, and revenue. I’ve been using Surfer SEO for around three months now, both on…
The use of AI driven Digital Marketing techniques is booming in 2021. In this post we look at the impact of Artificial Intelligence in hosting, website design and advertising and discuss the market leaders in terms of the applications enabling the data driven approach. We’ll begin with the website itself and trace the impact of…
The end to end Infrared Photography Guide demonstrates how to do infrared photography with DSLR or Mirrorless cameras. We’ll discuss camera conversion and technique as well as processing techniques using Lightroom, Photoshop and the Nik Collection. Infrared Light The light and colours that we can see, visible light, occurs on various wavelengths contained within a…
In this post I’m going to show how to set up a photography website with WordPress including all of the steps you need to take for a successful launch. Including domain selection and registration, WordPress hosting selection, installing WordPress, choosing Core Plugins, WordPress Theme selection, SEO and Launching. Preparing to Set Up a Website There…
Our Google Ads strategy for small business was conceived in 2020 based on campaigns we ran for clients with less than 20 employees. None of them were e-commerce sites, all of them offered services and their intent initially was to draw attention to a single aspect of their business. In this post, we outline the…
Finding the best keywords for your website is much more complicated than simply choosing words that reflect the content. Searchability and competition are also big factors in making the right choice. Essentially you need to balance the likelihood of the search term being used by other more established sites with the likelihood of the keyword…
Welcome to the third full length episode of Digital Skin. “What is the Best Website Platform?”.Today we’re talking about web site platforms, specifically WordPress Squarespace Wix or Shopify. Which of these platforms will suit you best? We’ve talked about why you might want a web site in Digital Skin Episode 2, so the next step is…
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